About the Founders

I’ve practiced in labor and delivery for a decade as an anesthesia provider. I always wanted to contribute to mothers in meaningful ways that extended beyond medicine. Having experienced pregnancy loss both personally with my wife and professionally as a provider, I saw an enormous need for bereavement support. It’s my mission to provide support for grieving families that sustains them in their moment of need. It’s a pleasure to brighten their already shining light and celebrate their little ones as wonders never to be forgotten. There truly is no greater work I could be doing than helping to provide a foundation of tender assistance and support.”

Jay Ellefson
CEO at Forget Me Not

Having experienced pregnancy loss first-hand, I felt a strong need to support the countless parents grieving their lost children. My background as a graphic designer for 12 years allowed us to hit the ground running with an exceptionally designed product. Every item, including the box itself, has been thoughtfully considered to provide support for the healthcare staff and their patients. It’s my hope we can redefine the bereavement experience and provide a hopeful journey for parents in their darkest hour.”

Trina Parkin
COO at Forget Me Not